Pitch-winning idea for BTL campaign.
Popup Paradises would include temporary New Zealand bush installations in major city squares such as Times or Leicester Square; or sponsored regeneration or temporary use of unused retail space, derelict buildings and urban wasteland.
Getting people out in bars, trying Havana Club and voting for the favourite bars and bartenders just as twitter, facebook and iPhones really start to take off in Auckland.
Our brief was to concept and design a corporate site for the new Countdown.
We were the incumbent and one of three agencies pitching for the work.
