Pitch-winning idea for BTL campaign.
Popup Paradises would include temporary New Zealand bush installations in major city squares such as Times or Leicester Square; or sponsored regeneration or temporary use of unused retail space, derelict buildings and urban wasteland.
- 56,450 game plays
- 13,460 registrations
- 9,560 new accounts opened over a ten week period
Idea and art direction for online microgame to support ATL campaign. Hugely successful, Break Through The Pain Barrier attracted a record number of entries for the client.
Art direction, design and build for Auckland furniture importer and friend.
Interface design for internet application that powers Ogilvy’s CRM platform.
Design direction of email component for “Smile City” email.
Design direction of email component for “Smile City” email.
A site with 18,000 registered users with research telling us many love the idea but don’t understand how to use it. The brief was to devise a solution to give people a method and motivation to use it.
Equivalent of the upstairs of ikea (where briscoes store is the downstairs) = design ideas “get the look”
