I have ten years experience in digital as a UXD and Designer, progressing to Senior Art Director. The six years prior to that saw me learning my craft – in advertising, branding, design and spatial design agencies in London and Auckland.

With solid brand experience across various media, as well as a good dollop of creativity and a free and happy imagination I’m good at inventing fun stuff that people like to play with, and that clients like too because it gets people engaging with the brand, and ultimately, maybe, talking about and buying their stuff.

I have experience in:

concepting, architecting and art directing;

campaign microsites and games
large eCommerce sites
interactive CDs
information-rich sites
mobile apps

thinking up ideas
presenting concepts
going back to the drawing board
selling and defending my ideas

content inventories
personas
wireframes
prototypes