Based on the pitch-winning work we did for the Countdown corporate website the client asked us to look at the UX and to then redesign their eCommerce site.

This was a six month project where I worked with the client to develop the wireframes, conducting user testing and workshops. Using their corporate colour palette – the client wanted to differentiate from the corporate site and requested the cooler palette – we then designed a set of page templates as well as delivering a style guide for the developers.

View wireframes (pdf)