Doggie wonderland is a map-based destinations for dogs and their owners to find stuff to do, places to go, things to buy and friends to meet. They can also keep a diary and upload their photos.

People and their dogs are able to visit places, write a review and save it in their lists of places. They can also create trips and browse for and search other people’s places and trips.

An invitation to participate will be sent out to a 150,000 strong database of engaged customers.

Currently web-based using YellowPages API this is being rolled out for iPhone in 2011.