A radio and online promotion to drive sales within the trade and services sectors – main characters being a german lady and a blokey kiwi van driver who come alive firstly in the radio ad and then online.

The microsite allows people to compare Mercedes vans with other brands – by price, safety, suitability for their trade, and running costs.

Site visitors can then register to claim their $2,000 signwriting deal with purchase.

View wireframes (pdf)