User Experience

Absolut

An in-bar, microsite and facebook based campaign to re-engage the New Zealand public with Absolut.

Fancy Feast

The search for New Zealand’s biggest Fancy Feast fan. People are invited by Melissa and Felicity to apply to become a Fancy Feast Food Critic for a year.

Mercedes

A radio and online promotion to drive sales within the trade and services sectors – main characters being a german lady and a blokey kiwi van driver who come alive firstly in the radio ad and then online.

Pro Plan

Wireframes and design direction for another Purina petfood brand. Phase II will include a sheep herding game and an entertaining dog-training school by an Ian Dunbar equivalent.

Beneful

Doggie wonderland is a map-based destinations for dogs and their owners to find stuff to do, places to go, things to buy and friends to meet.

RaboPlus

RaboPlus wanted to create some activity around their sponsorship of Tour de France and were offering a five star holiday to see it in person with the RaboPlus team.

Countdown

Based on the pitch-winning work we did for the Countdown corporate website the client asked us to look at the UX and to then redesign their eCommerce site.

Havana Club

Getting people out in bars, trying Havana Club and voting for the favourite bars and bartenders just as twitter, facebook and iPhones really start to take off in Auckland.

Sanitarium

A site with 18,000 registered users with research telling us many love the idea but don’t understand how to use it. The brief was to devise a solution to give people a method and motivation to use it.

Fuji Xerox

b2b ‘samorost’ style game – players have to perform tasks in sequence to correct the course of history and ensure the photocopier is invented.