2009

NZ Transport Authority

After being given the brief I observed everyone in the agency slowing down and ‘getting’ enforcement, so what might happen if we briefed the nation also?

44 Times Two

Photographic collaboration with Sydney blogger 6.5st

RaboPlus

- 56,450 game plays
- 13,460 registrations
- 9,560 new accounts opened over a ten week period

Rebel Sport

A game show with a series of questions with answers designed to make people laugh – and Chabal growl.

Havana Club

Getting people out in bars, trying Havana Club and voting for the favourite bars and bartenders just as twitter, facebook and iPhones really start to take off in Auckland.

Panadol

Idea and art direction for online microgame to support ATL campaign. Hugely successful, Break Through The Pain Barrier attracted a record number of entries for the client.

Ogilvy Redbox

Interface design for internet application that powers Ogilvy’s CRM platform.

Kimberley Clark

Design direction of email component for “Smile City” email.

Design direction of email component for “Smile City” email.

Countdown

Our brief was to concept and design a corporate site for the new Countdown.

We were the incumbent and one of three agencies pitching for the work.

Sanitarium

A site with 18,000 registered users with research telling us many love the idea but don’t understand how to use it. The brief was to devise a solution to give people a method and motivation to use it.

Fuji Xerox

b2b ‘samorost’ style game – players have to perform tasks in sequence to correct the course of history and ensure the photocopier is invented.

Briscoes

Equivalent of the upstairs of ikea (where briscoes store is the downstairs) = design ideas “get the look”