NZ Transport Authority
After being given the brief I observed everyone in the agency slowing down and ‘getting’ enforcement, so what might happen if we briefed the nation also?
After being given the brief I observed everyone in the agency slowing down and ‘getting’ enforcement, so what might happen if we briefed the nation also?
Photographic collaboration with Sydney blogger 6.5st
- 56,450 game plays
- 13,460 registrations
- 9,560 new accounts opened over a ten week period
A game show with a series of questions with answers designed to make people laugh – and Chabal growl.
Getting people out in bars, trying Havana Club and voting for the favourite bars and bartenders just as twitter, facebook and iPhones really start to take off in Auckland.
Idea and art direction for online microgame to support ATL campaign. Hugely successful, Break Through The Pain Barrier attracted a record number of entries for the client.
Interface design for internet application that powers Ogilvy’s CRM platform.
Design direction of email component for “Smile City” email.
Our brief was to concept and design a corporate site for the new Countdown.
We were the incumbent and one of three agencies pitching for the work.
A site with 18,000 registered users with research telling us many love the idea but don’t understand how to use it. The brief was to devise a solution to give people a method and motivation to use it.
b2b ‘samorost’ style game – players have to perform tasks in sequence to correct the course of history and ensure the photocopier is invented.
Equivalent of the upstairs of ikea (where briscoes store is the downstairs) = design ideas “get the look”